CraftMarket E-Commerce Platform

A curated marketplace connecting independent artisans with customers who value handmade, sustainable products. The platform supports over 500 sellers and processes thousands of transactions monthly.

The Challenge

CraftMarket's founding team wanted to build a marketplace that felt warm and personal -- the opposite of the cold, algorithmic experience of large e-commerce platforms. They needed a solution that was easy for non-technical sellers to manage while offering sophisticated features like inventory management and shipping integration.

My Approach

I built a custom Next.js storefront with a headless commerce backend using Medusa.js. The seller dashboard was designed to be as simple as possible, with guided setup flows and contextual help. I integrated Stripe Connect for split payments and ShipStation for fulfillment.

Results

• Launched with 120 sellers, growing to 500+ within 6 months
• Average order value of $78, well above the initial $50 target
• 98.5% seller satisfaction rating
• Featured in TechCrunch as a "marketplace to watch"